Former WWE referee Mike Chioda appeared on an episode of 1 Of A Kind, where he discussed various topics, including John Cena’s heel turn at WWE Elimination Chamber.
Chioda said, “I get it, but I think it’s a little bit too late, maybe. In his prime like, I remember there’s some years — I mean I’ve been gone on four or five years. I remember the time a couple years prior to that, like Cena was rocking and rolling and stuff and like he’s just babyface, right? So he’s making all kinds of money on his merch. And it was funny because like I remember Rey Mysterio and some of the boys were like, ‘Hey man, I want to put a stand, there ain’t no f**king merch of mine up there, right? It’s all John Cena.’ And I’m like, ‘Yeah, no wonder.’ I said, ‘Vince and him are killing it on the merch.’ So they never wanted to turn him f**king heel, because they’re making so much money on the merch. And I believe it was because of the big things he was doing for Make a Wish and stuff. So he was doing huge things there and being a healer, I don’t know, it’s different. Your merch goes down, and it was all the money thing. So now there’s no money in merch, right? He’s getting his big contracts, and now he turns heel. I just think it might — I think it would have been, you know they want him about seven years ago, turn heel. But we’ll see how it turns out.”
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(H/T to 411Mania.com for transcribing the above quotes)
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